yufeilin00@gmail.com | +44 07831546941 | Yufei’s CV | Linkedin
Yufei Lin
Info ︎︎︎


Interaction x AI

  1. Incomplete Portrait

  2. Ways of Seeing

  3. Infra-Reality


User Experience

  1. Fresh+

  2. Haier x Dawn Breaker

  3. E Sound


Service System

  1. Amoy Go


Brand Innovation

  1. Asian Games

  2. IKEA x Dream Home

  3. Yi Hotel

 























IKEA Dream Home 2021


"It's not selling furniture;
it's building a dream for you."


Every sticker placed represents the effort put into chasing dreams. The Dream Card is a sheet that records these dreams, inspiring young individuals who love IKEA and strive for a better life. Simultaneously, it has become a long-term advertisement that resonates with the hearts of the youth. The process of continuously purchasing new home furnishings and completing the Dream Card collage is also IKEA's way of increasing the sales of various home furnishing series through this activity.